OUR SERVICES



 

BRAND DEVELOPMENT

Clearly defining the company’s vision and identity;
The importance of this is that it establishes a focus and a distinct personality for our client’s brand, it ensures that a company has identified not only it’s vision, but also their stakeholders and most importantly their target market. With this, we establish and manage the communication and marketing channels that would best represent our client’s brand and attract the appropriate attention of the targeted consumer.
This also includes developing and executing various marketing strategies that will maximize brand awareness and increase sales for our clients. This particular segment of services encompasses almost all the services available at APM, depending on the nature of the scope from the client and also the type of business we are working with. The brand development services encompasses the following tasks:

  • Brand audits;
  • Develop or redesigning of branding
  • Establish target market
  • Developing marketing strategies
  • Brand Implementation
  • Rebranding
  • Repositioning
  • Brand Messaging
  • Brand Consulting
  • Graphic Design
  • Visual Brand Languages
  • Brand audit

At APM, we do not limit ourselves to what the client has required, we dedicate ourselves to going the extra mile, by doing research and recommendations for other ventures that are potentially to the benefit of our client.

MEDIA MANAGEMENT

APM offers the services of capturing the digital and analogue media activities of an organisation. This includes both controlled media, such as advertisements, and also uncontrolled media such as articles from newspapers. Our methodology for this service ensures that an organisation is aware at all times what is being said about their brand in the media, which in return helps keep the organisation in the loop of their reputation with the public. This means that with our services, organisations are able to strengthen their popularity with the public.

  • Traditional Media Management
  • Digital Media Management
  • Social Media Management

PUBLIC RELATIONS

The public’s perception of a brand is an important thing for an organisation to be aware of. This is where our services in this field come in. Our mission, through various strategies, is to manage the reputation of our clients’ brands. By managing the perception, it includes managing the communication between the organisation and its stakeholders. Our public relations umbrella includes the following services:

  • The organising of conferences;
  • Develop relationships with media houses;
  • Crisis management training;
  • Publishing;
  • Media training;
  • Develop press releases
  • Internal and external communications
  • Media relations
  • Communication design
  • Event management
  • Reputation management
  • Crisis management
  • PR strategy
  • Digital strategy
  • Media intelligence

MARKETING

Marketing in a nutshell is the use of various communication strategies and management of the messages that carry the brand identity and vision. With the media filled with so many opportunities and platforms, our focus is staying true to the brand and the market established. The process of advertising, marketing and communication encompasses establishing a brand, its target market, communication plan, etc.

WEB DESIGN AND GRAPHIC DESIGN

Website development process involves a comprehensive approach of Research and Analysis, Specifications, Architecture Implementation, Testing, Documentation, Software Training and Support and Maintenance

  • Responsive Web Design
  • Website Migration
  • Conversion Optimisation
  • Publication & Media Adverts
  • Website design and development
  • Website hosting
  • Copywriting
  • Corporate identity design
  • Marketing material
  • Annual reports and publications
  • Newsletters and magazines
  • SEO

E-COMMERCE

APM offers the services of capturing the digital and analogue media activities of an organisation. This includes both controlled media, such as advertisements, and also uncontrolled media such as articles from newspapers. Our methodology for this services ensures that an organisation is aware at all times what is being said about their brand in the media, which in return helps keep the organisation in the loop of their reputation with the public. This means that with our services, organisations are able to strengthen their popularity with the public.